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HBO Max begins streaming full-episode pilots on Snapchat


HBO Max has a new way for people to check out their content library. Starting today, you can watch selected pilot episodes of the series, including Game of Throness, Country Lovecraft and Gossip Girl, on Snapchat and do it while chatting with 63 other people.

The ability to watch HBO Max content for Snapchat comes courtesy of the Minis Snap feature introduced last June. The tool allows third-party developers to offer reduced versions of their apps on Snapchat. So far, some of the most popular developers to offer Minis include Headspace, but HBO Max is the first major streamer to use the feature to let people see its content.


You can start the HBO Max Mini by tapping the chat icon or using the search function to find it. Before you can see a list of available episodes, the app will ask you to check your age. You don’t need an HBO Max subscription to watch one of the pilots, but the Mini will invite users over the age of 18 to sign up for the service. Once a session is in progress, up to 63 other people can join one, and you can chat with everyone else watching the episode and share Bitmoji reactions.

HBO Max is not the first streaming service to use another platform to attract users. Before his overly predictable death, Quibi allowed people to watch pilots of his originals on YouTube.

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