With Fast & Furious 9 coming out on June 25, Facebook and Universal Pictures are releasing a new second screen experience called Movie Mate to give regular fans and beginners a new way to experience the series.
While streaming live the previous eight movies in the franchise, the Facebook Messenger chatbot will be chatting to share images and clips, as well as facts about their production. As you can see in one of the screenshots, it can go into a lot of detail, especially when cars are involved. You can access the chatbot by visiting the Facebook Fast & Furious page and tap the Messenger icon. When you launch the chatbot for the first time, it will ask you about your familiarity with franchising to suit the experience.
Citing Nielsen’s annual Internet Trend Report, Facebook and Universal say they release Movie Mate because most Americans already use a second device while they’re on TV to search for information about the show or movie they’re watching. . Of course, second-screen experiences are nothing new. Remember IntoNow and ZeeBox? However, the fact that Movie Mate lives on Messenger, a platform he had more than 1 billion users since 2016, should give you more staying power than your average experiment of this type.
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