Electric hypercar company takes control of Volkswagen’s supercar brand as part of a joint venture with (which VW owns). Bugatti and Rimac will share resources and know-how but remain separate brands with their own production and distribution within the framework of the new company, which will be called Bugatti Rimac.
Once the joint venture is up and running, it is waited to happen later this year, Bugatti will be able to leverage Rimac’s expertise and perhaps continue its legacy of . Rimac, meanwhile, can exploit Bugatti’s knowledge, which he does on the planet in the Bugatti Veyron.
Meanwhile, the Rimac Group is creating a new company, Rimac Technology, to manage “the development, production and supply of battery systems, transmissions and other EV components”.
Bugatti Rimac’s headquarters will be in Zagreb, Croatia, where Rimac is based. A € 200 million ($ 237.3 million) Rimac Campus is expected to open in 2023 and will be the research and development center for the Rimac and Bugatti hypercars.
“We combine Bugatti’s strong expertise in hypercar business with Rimac’s tremendous innovative strength in the highly promising field of electromobility,” said Oliver Blume, CEO of Porsche. . “Bugatti contributes to a rich brand of tradition, flagship products, a loyal customer base and a global network of resellers in the joint venture. In addition to technology, Rimac contributes to new development and organizational approaches.”
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