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Apple takes former BMW and Faraday Future executives to the EV team


Apple has hired former BMW executive Ulrich Kranz to join its automotive team. Bloomberg confirmed the news on Thursday, noting that it has joined the technology giant in recent weeks. Kranz spent 30 years at BMW, eventually leading the team that developed it i3, the car’s first fully electric vehicle. After leaving BMW in 2017, Kranz continued to join Faraday Future, the same year when the once-esteemed start-up EV continued to run away. serious financial problems. After only four months, Kranz left Faraday to co-found Canoo, the company behind the event. $ 33,000 MPDV1 electric yes. Incidentally, Apple said entertained the idea of ​​buying the startup in 2020.

By Kranz’s LinkedIn, left Canoo in April. Bloomberg suggests the assumption is a “clear sign” Apple plans to build a self-driving electric car. Next to the outlet, Kranz’s boss is Doug Field, the former Tesla executive who drove the car Model 3 development team. Rumors of Apple’s Titan Project initiative have grown and diminished over the years. It is believed that Apple started working on an electric car sometime in 2014, just to restarted the project in 2016 after dismissing “dozens” of employees. In 2019, the company fired another 190 workers of the same team. At that time, the goal of the project was changed even several times. But even with this recent assumption, Bloomberg’s Mark Gurman says the launch of a product is at least five years old.


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