Rumors about an Apple Car may have cooled off over the past few months, but that doesn’t mean the company has given up on its automotive ambitions. New Bloomberg report claims Apple is in the early stages of expanding CarPlay to become more than just an infotainment system.
The idea of the project, named “IronHeart,“ is to expand the CarPlay integration so that you can control more systems, settings and vehicle sensors. This includes things like air conditioning, climate control, speaker settings, seats and armrests, and a speedometer. Right now, CarPlay works by connecting your iPhone to your car’s display to control things like music, view turn-by-turn navigation, and offer a hands-free way to send messages while driving.
But this expansion of the service will require support from the automakers. While most of the major automakers accepted CarPlay Since its launch in 2014, providing greater access to key vehicle systems may be more than comfortable for automakers. For example, in iOS 14, Apple introduced Car keyswhich allows you to unlock your compatible car using your phone or Apple Watch. So far, the only compatible cars are the 2021 BMW.
One problem is that such a deal may seem lopsided in Apple’s favor. He can make a bank without having to build the car itself, while automakers must cede land to Apple. This imbalance was considered one of the reasons why Apple and Hyundai began negotiations to create the so-called Apple Car. fell apart earlier this year… Hyundai reportedly had little interest becomes Apple’s Foxconn for carsas it will entail doing the dirty work while Apple reaps the benefits.
On the other hand, as noted by Bloomberg, automakers may ultimately have no choice. With iOS 15, Apple expanded the capabilities of its wallet to include digital IDs, Car keyskeys for smart locks and even verifiable vaccine cards… It is a kind of universal convenience that makes you lose your iPhone or switch from iPhone togigantic troubles… (This is exactly what Apple wants.) If these features become popular, automakers run the risk of angering customers. No play the ball.
As with other secret Apple projects, this one may never see the light of day. After all, we mutter about Project Titan, god knows how old it is at the moment, and even the most aggressive deadlines set potential Apple Car launch in 2024… Another factor is that Apple’s automotive ambitions have recently been hit hard after several key figures in the automotive division have left the company… The last was Doug Field, who has led the entire Apple Car project for the past three years. Left margin cool left in September to become head of Ford Advanced Technology. So while it seems clear that Apple is aiming for a presence in the automotive world, it could be a very, very, very long time before we see the big money move.