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Android 12 feature will let you choose the Tracking App

Google will leave you ready to opt out of third-party tracking from any app you download from the Play Store.

Google will leave you ready to opt out of third-party tracking from any app you download from the Play Store.
Photo: Florence Ion / Gizmodo

With Apple’s developer conference near the corner, Google is expected to follow its rival steps by letting Android users choose to be tracked by the apps they download from Google Play she tore.

A Google support page detailing how users can opt out of third-party tracking has generated a bit of buzz. Originally released by the Financial Times, Google will introduce a change for users later this year that will break the sharing of Advertising ID, which is the device identifier that allows marketers to see your business from app to app. (It is also one of the identifiers that producers had access to during the covid-19 contact tracing privacy snafu.) Android users can already limit ads across the systemtrack or manually reset their Ad ID to help prevent them from being tracked, but this new parameter will leave users choose out of any alternative device identifiers that developers use as well to track your activity in all applications.

Google has announced a change to Play Store policy in an email to developers. Those who try to access the advertising ID from the users they have chosen outside you will see only a “zero string” rather than the explicit numeric identifier.

From the Google Support page:

As part of the Google Play services update at the end of 2021, the ad ID will be removed when a user opts for personalization with the ad ID in Android Settings. Each attempt to access the identifier will receive a string of zeros instead of the identifier. To assist developers and advertising / analytics service providers with compliance efforts and to respect user choice, they may receive notifications for waiver preferences. In addition, applications intended for Android 12 must declare a normal permission of Google Play services in the manifest file.

Unlike iOS, it is unclear whether the tracking feature will be enabled yes default or if Google will perform a known function or something that is buried deep in the settings panel. But we’ll probably get answers by the time Android 12 releases publicly. Google is launching the deployment of apps running on Android 12 devices by the end of 2021, with expansion for more devices coming in early 2022.

Google has worked extraordinarily to change the narrative on how it approaches privacy. The company has added a slew of granular privacy controls over the years, dating back to Permission selection features introduced back in Android 6.0 Marshmallow, but with Apple using privacy as a key selling point for its devices, there’s a renewed push for Google to respond. The company recently announced one new security section in the Google Play Store a few weeks ago.

Privacy is become clear an initiative to the whole society, considering Google’s move to create a new one track alternative-One one lià your business directly to its servers.

And the the more functionality that Google can push to make its platforms and services integrated into it seem more secure, the more it maintains consumer confidence to hold on to that top spot in the market share ranking.

Being an Android user has always been about the choice. It’s nice that Google is adding an option to make Android users feel better about being on the platform after the Apple security features introduced in iOS. Tits definitely the first feature I chose to take advantage of once I upgraded to Android 12.


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