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Amazon has officially announced and dates for First day 2021: The event will begin at 12 noon on Monday, June 21 and end at 11:59 PM on Tuesday, June 22. Like last year, First Day will be a 48-hour event, but unlike 2020, this year’s First Day will not mean the start of the holiday shopping season.
This year is a bit back to form for Amazon. The company held Prime Day in October last year, pushing the shopping season frenzy forward by about a month. But that wasn’t the original plan – Prime Day was usually held in the summer, but the challenges posed by the pandemic forced Amazon to push the two-day event down in the fall. But Prime Day is back to its typical summer time slot this year, giving Amazon a way to increase sales during a time it doesn’t have so many shopping-focused vacations.
It also serves as a way to get additional registrations for Amazon prime, which is $ 13 monthly or $ 120 per year (which is after a free 30-day trial). Prime Day sales are only available to Prime subscribers, so Amazon hopes more people will sign up for their service before the event. It’s worth noting that free trial subscribers are eligible for First Day discounts, so you can sign up and take advantage of First Day discounts before you ever pay for the service.
Prime Day is a bit of a toss-up every year, but we usually see a handful of stand-out tech offerings plus a number of smaller (but no less valuable) sales. In addition, we’ve seen more and more contrasting and matching discounts offered by Walmart and Best Buy and other retailers as they hope to capitalize on non-Prime members looking for similar offers, as well as those who simply don’t want to participate in Amazon event shopping.
Engadget will cover Amazon Prime Day 2021, so check the site during the event to find the best tech deals that are worth your money – both from Amazon and from other retailers. You can also follow ours Engadget Deals Twitter account for real-time business updates throughout Prime Day.