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Amazon Palm Reader launches at first non-Amazon establishment

Amazon One, a hand-read technology, is now rolling out at the Red Rocks amphitheater in Denver, Colorado.

Amazon One, a hand-read technology, is now rolling out at the Red Rocks amphitheater in Denver, Colorado.
Photo: Amazon

Electronic According to a press release from the retail giant, a palm-reading technology known as Amazon One was launched on Tuesday at the Red Rocks amphitheater in Denver. This is the first deployment of an Amazon One biometric reader. outside of Amazon-owned property and is definitely a sign of things to come. In fact, Amazon seems to be betting on spreading this technology everywhere.

Amazon One is already in use in regular Amazon stores as well as several All products, also owned by Amazon, where people who subscribe to Amazon One provide a scan of their palm print. Once registered, these handprints can be used to purchase items.

From now on, visitors to the Red Rocks Ampitheater in Colorado will be able to sign up for a service that allows them to enter the venue with a flick of the hand. According to the company, Red Rocks will have a kiosk for anyone looking to check-in onsite, and Amazon One customers will also get a dedicated line for even faster entry.

“When the ticket holder is ready to enter the amphitheater with the palm of their hand, a dedicated entry line appears that includes Amazon One. When the fan moves the palm over the Amazon One, our computer vision technology creates a unique palm signature, ”Amazon explained in an early press release. Tuesday

Amazon One, launched a year ago at just a handful of Amazon locations, promised to make a big push for third-party apps. And it looks like today this is the official start of this initiative, which means that palmists are likely to start showing up in all places.

Amazon promises that the technology is secure and does not store any information locally, which Gizmodo has not been able to independently verify.

“This service is designed to provide high security and uses specially designed algorithms and equipment to create a unique palm signature of a person. Once registered, the service becomes contactless, and ticket holders can use their palm to enter AXS ticket locations in less than a second or two. We are very excited to hear soon how AXS fans love to use Amazon One to easily enter their favorite events so they can spend less time waiting in line and more time enjoying the event, ”said Amazon.

Amazon hasn’t released exact numbers on how many people have signed up for Amazon One, but it says it’s in the tens of thousands. at 60 points Arizona, Colorado, Connecticut, Florida, Massachusetts, Michigan, Minnesota, Missouri, North Carolina, New Jersey, Oregon, Tennessee, Texas, Washington State and Washington DC.

Amazon has partnered with AXS, which sells tickets to a large number of concert and sports venues in the United States, including the Staples Center in Los Angeles and the T-Mobile Arena in Las Vegas, among many others. So whether you like the idea or not – and privacy advocates are skeptical to say the least – you’ll likely see it in many new places soon. Welcome to biometric future.


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