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Amazon Music’s “DJ Mode” recreates the vibe of old-school radio

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Amazon could have a solution if the non-stop music streaming services sound a little too clinical next to the dynamic vibration of the radio. The company has introduced a “DJ Mode” on Amazon Music that intersects playlists with comments and insights from DJs, artists, “tastemakers,” and even Video Pop-Up-style trivia music from Alexa. The Rap Rotation playlist will include occasional drop-ins from DJ Letty and rap stars, for example, while a Billie Eilish Takeover experience will feature her curated songs with stories about her favorite music and songs.

You can use DJ Mode either with an Amazon Music Unlimited subscription or with a limited Prime account in the United States, and you can use it with Alexa by asking the voice assistant to play a supportive playlist “in DJ Mode”. Only four playlists (Rap Rotation, Country Heat, All Hits and Billie Eilish Takeover) support this, but they come with more.

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This is probably an opposite to Apple Music Radio Stations, which serve as a curatorial complement by DJ to on-demand service. In both cases, we encourage you to discover and be interested in music where a simple playlist may not be challenging. Amazon has taken a different approach, however. Apple radio is more traditional, with live elements and many hosted segments (if often boxed). Meanwhile, Amazon, treats DJ Mode more as a supplement that adds radio-like quality to existing content.

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