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Trump Media Docs Name Parler and Rumble Possible Merger Partners

The Rumble video platform logo on a laptop in Hastings on Hudson, NY on Saturday, January 23, 2021.

Tiffany Hagler-Gird | Bloomberg | Getty Images

Trump Media and Technology Group executives have named Parler and Rumble as theoretical acquisitions or partners, according to documents provided by co-founder and whistleblower William Wilkerson through his attorney.

Wilkerson was one of the early leaders of Trump Media and its Twitter-like Truth Social. The project was started by former President Donald Trump after he was banned from Twitter due to his tweets during the riots in the capital on January 6, 2021, when hundreds of his supporters invaded Congress in an attempt to block confirmation of Joe Biden’s election victory.

Wilkerson’s papers, dated between summer 2021 and fall 2022, include a photograph showing an easel flowchart describing Trump’s “New Media Empire” that lists “potential acquisitions and/or partnerships.” The chart lists right-wing social media-supporting Parler, which E, the artist formerly known as Kanye West, said he would buy, conservative video platform Rumble, as well as Discord and linear cable channels such as One America News and Newsmax.

The undated photo is of Andy Dean Litinsky, another Trump executive and former Apprentice contestant who Wilkerson claims was fired for not gifting Trump Media shares to Melania Trump. Litinsky was fired in March.

hum, which currently hosts Truth Social’s video hosting services, recently went public through a SPAC deal, a process that Trump Media is currently also trying to complete. Trump Media deal with shell company Digital World Acquisition Corporation.however, it faces legal and financial obstacles.

The agreement passed key deadlines while losing more than $100 million in potential funding. Attempts to extend such deadlines have not received support to delay the merger deadline until next year. Another meeting of shareholders is scheduled for Thursday morning.

DWAC and Trump Media are also the subject of a criminal investigation into possible security breaches related to conversations that took place between the two parties prior to the announcement of the merger.

Amid these concerns, Wilkerson told The New York Times it was likely that Trump Media could merge with the now-public Rumble, opening up roughly $400 million in cash.

“Rumble is now very likely to be a public company,” Mr. Wilkerson said during the interview with The New York Timeswhich he did with his team of lawyers Philip Brewster, Patrick Minsi and Stephen Bell.

Representatives for Trump Media, DWAC and Rumble did not respond to questions about the possibility of such a deal. Parler did not respond to a request for comment.

While the photograph names these possible acquisition targets, it also names a number of other Trump Media ventures that have yet to be realized, including Trump Faith/Classic Films, Trump Book Publishing, and Trump Documentaries.


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