Business

The billion-dollar Indian company Mensa Brands is already making a profit, says the company’s founder.

Indian startup Mensa Brands catapulted to billion-dollar unicorn status in just six months and, in a rarer feat, already lucrative, its founder told CNBC.

The consumer-facing brand aggregator this week became the fastest company in Indian history to hit the coveted threshold after closing its $ 135 million Series B funding round at a $ 1 billion valuation.

The funding, which is led by Falcon Edge Capital, brings the total amount of raised debt and equity funds to $ 300 million.

“For the first six months of operation, we are truly profitable and we continue to strive to operate this business profitably,” founder Anant Narayanan told CNBC Street Signs Asia on Thursday.

The rise of digital brands

Mensa Brands is committed to acquiring and scaling digital-oriented brands domestically and internationally. It currently features 12 brands in three key categories: Fashion, Home, Beauty and Personal Care.

“We’ve really had great success in accelerating brand advancement and that’s why I think a business is valued the way it is valued,” Narayanan said.

Identifying profitable brands with quality founders, loyal customers and annual revenues of between $ 1 million and $ 10 million was key, according to Narayanan, formerly CEO of India-based fashion e-commerce company Myntra.

Anant Narayanan, founder of the Indian brand aggregator Mensa Brands.

Mint | Hindustan Times | Getty Images

“Over the past six months, through technology, products, digital marketing, we have been able to achieve almost 100% year-on-year growth in our brands, and I think that was a key moment,” he added. …

Over the next 12 months, Narayanan said the company plans to double its existing verticals by partnering with 30 more brands.

“These markets are very deep … [they’re] north of $ 120 billion in both offline and online revenue, Narayanan said. “This orientation helps us create brands in different ways, because we understand the space well, we are well versed in niches.”

IPO plans in the near future


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