Mexican pizza Taco Bell
Source: Taco Bell
Taco Bell ran out of Mexican pizza less than two weeks after the chain brought back the menu item.
The chain, owned by Yum Brands, said in a statement that it is working with its restaurants and suppliers to have the item permanently back on its menu by fall.
“We’re working as fast as we can to restock our Mexican pizza ingredients,” the network said in a Twitter post.
Taco Bell pizza features seasoned beef and fried beans between two shells with pizza sauce, melted cheese and tomatoes. Vegetarians can ask for it without beef.
Demand for Mexican pizza was seven times higher than the last time it was on the menu in November 2020, according to Taco Bell. The chain has eliminated Mexican pizza, pico de gallo and shredded chicken from its range to simplify operations and focus on more popular items.
But after fans begged for the return of the Mexican pizza, Taco Bell brought it back on May 19th. One restaurant in Roseville, California sold more than 1,000 pizzas in one day, the company said.
Taco Bell used their partnership with rapper Doja Cat to create excitement about the return of the item. The network also planned to release a TikTok musical featuring Doja Cat and country music legend Dolly Parton. The release of the musical was also delayed.
Taco Bell isn’t the only fast food chain that has run out of menu items due to social media buzz. Popeyes by Restaurant Brands International sold out its first nationwide chicken sandwich in August 2019, less than a month after its debut. The Twitter feud between Chick-fil-A and Popeyes has inspired consumers to try the new sandwich for themselves. But the wait only increased customer expectations. The chicken sandwich returned to stores in November, leading to hours of queues at some locations.