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Sustainability is on the wishlist for this holiday season

SustainAble Home Goods sells a range of organic products online and offers recyclable cloth packaging.

Source: SustainAble Home Goods.

Some children may wake up on Christmas morning to find more homemade gifts and less wrapping paper under the tree.

One in three shoppers said they plan to ditch traditional wrapping paper for environmental reasons this holiday season, according to an Accenture poll that polled 1,515 American consumers in August about their holiday shopping plans.

In the meantime, nearly a quarter of consumers plan to buy materials or ingredients to make DIY gifts this year, according to Accenture. And 37% of people say they are likely going to shop at thrift stores like thrift stores this holiday season – for others and for themselves. This figure reaches 50% for buyers under the age of 40.

“This is a green holiday,” said Jill Standish, Accenture Global Retail Leader. “And people are more knowledgeable than ever.”

After spending so much time at home since March 2020, Standish said many families are in a “different mood” when they think about jewelry and gifts.

“It will not be so much a materialistic holiday as a human one,” she said. “People are more aware of the complexities of the supply chain and are more aware of what is happening with the environment.”

An Accenture poll also found that 70% of consumers plan to donate to charity this holiday season, she said, also demonstrating “generosity.” “People say, ‘I’ll open my wallet.’ But how they spend it and what they spend it on is different, ”Standish said.

“Conscious consumer growth”

SustainAble Home Goods, a provider of sustainable gifts and jewelry, has launched an Ethical Gifts section on its website this year, featuring items such as vintage glasses, loose leaf tea blends and handmade candles, among others. … Small businesses said they were seeing a rise in sales due to the pandemic as more shoppers visit their website looking for sustainable brands.

“I call this the rise of the conscious consumer,” said LaToya Tucciarone, founder and CEO of SustainAble Home Goods. “This has been going on for a while and we talked to people about it – that they need to pay attention to this group that is coming. Because I think this is truly the future of retail. “

“People want more meaning in what they buy, and people are much more aware of what they are buying. And Covid has really accelerated that, ”she added.

On Searches for green products are up 28% this year over the previous year, according to an Etsy spokeswoman. In the past six months, Etsy requests for eco-friendly, sustainable and biodegradable gifts have increased 48% over the same period in 2020, Cohen said.

According to spokeswoman Azizza Brinson, searches for eco-friendly Christmas decorations in October were up 50% on Pinterest compared to October last year. Brinson said the number of people looking for eco-friendly gift ideas rose 33% last month from a year earlier.

Like Standish, First Insight CEO and founder Greg Petro said the pandemic has accelerated sustainability trends.

“Everyone was stuck at home and receiving packages on a daily basis, and I think this tipping point has changed the mindset and trajectory of almost every consumer group,” Petro said.

Gift wrapping reuse

A separate survey by First Insight found that 39% of consumers believe sustainable packaging is “very important” when shopping, up from 28% in 2019. The consumer research team, along with the Baker Retail Center at the Wharton School of the University of Pennsylvania, surveyed 1,122 consumers from July 1-10.

To make it easier for Etsy sellers to use sustainable packaging, the company has partnered with EcoEnclose… Retailers can purchase packaging made from recycled materials and paper sourced from responsible sources.

In terms of avoiding gift wrapping, SustainAble invites customers to cut old blankets or other fabric instead. It also sells Japanese-style fabric on its website that shoppers can use for gift wrapping and reuse later.

“When you give it to someone, you can tell them to pack their next gift to someone else, and you can give it in turn,” Tucciarone said. “We’re trying to make it more accessible.”

“More and more people are definitely looking at green products as a gift,” she added. “We flew through all of our reusable tableware … people were like, ‘This is a great filler for stockings.’


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