Pixar’s “Purning Red” Skips Cinemas, Heads Direct to Disney +

A still from the Pixar cartoon “Blushing”.


Another Pixar movie is heading straight for Disney +.

Disney announced Friday that the newest animated film Blushes will not be in theaters and will debut exclusively for free on its streaming service on March 11.

A family movie about a young girl who turns into a giant red panda whenever she’s too horny, it will follow the same path that other Pixar films Soul and Luca took during the Covid-19 pandemic.

The move is not too surprising given that families are reluctant to return to theaters, even after vaccinations have become widely available for children. In fact, since March 2020, no animated film domestically has exceeded $ 100 million.

The most profitable ones so far have been Universal’s Sing 2, released in late December, which grossed $ 97 million, and Disney’s Encanto, which was released on Thanksgiving Day, which had ticket sales of about $ 92 million, according to Comscore. … …

“With the delayed rebound in box office gains, especially for family films, flexibility remains at the core of our distribution decisions as we prioritize delivering The Walt Disney Company’s unrivaled content to viewers around the world,” said Karim Daniel, Disney Chairman of Public Affairs and MEDIA. distribution of entertainment, in a statement received by Variety.

Disney representatives did not immediately respond to CNBC’s request for comment.

“Lurning Red” is directed by Somi Shi, author of the Pixar short “Bao”. This film marks the first time that a Pixar project has been run exclusively by a woman.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC.

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