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Netflix will exclusively broadcast this year’s Screen Actors Guild Awards as part of its first partnership with the awards show and its next step on the air.
The SAG Awards, which will take place on February 26, will be streamed live on Netflix’s YouTube channel, but not on the streamer’s own platform. According to a company spokesperson, Netflix plans to stream the awards ceremony on its live service in 2024.
The streaming giant is planning to bring its own streaming technology to life with Chris Rock’s stand-up comedy coming March 4th. announced December. Since May, the company has been developing its own live streaming service. informed by the deadline.
“As we begin to explore live streaming on Netflix, we look forward to partnering with SAG-AFTRA to elevate and expand this special ceremony as a global live event in 2024 and beyond,” said Bela Bajaria, Head of global television netflix. , in a statement Wednesday.
Netflix’s push for live-streaming comes with a number of new experiments as the company hits a subscription challenge. Last April, the company reported that the number of subscribers dropped for the first time in a decade, partly due to subscribers sharing their passwords with non-payers, as well as macroeconomic factors such as inflation.
To address this issue, Netflix rolled out a new tier of ad-supported streaming in November as a cheaper option for subscribers, despite the platform’s earlier ad resistance. Co-CEO Reed Hastings also said the company would consider adding live sports following the success of the Formula 1 documentary series Drive to Survive.
Since 2007, the SAG Awards have aired on TNT and TBS, owned by Warner Bros. Discovery. TNT has been broadcasting the event since 1998. Warner Bros. Discovery parted ways with the SAG Awards in May when the newly merged company was restructured.
While the awards show they are struggling to boost the ratings of traditional TV broadcasts, other streaming platforms are considering taking over. Amazon Prime first streamed the Country Music Awards in 2022 and plans to do so again this year.