This promotional image shows Mike Tyson at the Hublot x WBC Night of Champions Gala at the Encore Hotel on May 3, 2019 in Las Vegas, NV.
Omar Vega | HUBLOT via Getty Images
Mike Tyson told CNBC that cannabis makes him “a different person” and that he releases his Tyson 2.0 hemp line to help others seeking emotional and physical relief.
“It’s really about the love of medicine,” said co-founder and chief brand officer of Tyson 2.0. “I spend a lot of time farming and discovering the right variety.”
The former world heavyweight boxing champion added: “It has become quite challenging, but the best time of my life.”
Tyson 2.0 was launched Friday in Colorado as part of a partnership with Columbia Care, a US-based multi-state operator that currently operates 99 dispensaries in 16 states, according to its website.
“Because of Mike Tyson’s passion for cannabis and the understanding he brought to the brand through his own positive results, we knew we needed to get this product line, which has such widespread appeal, to market as soon as possible. We are thrilled to have the opportunity to revitalize our partnership when we did so, ”said Jesse Channon, director of business development at Columbia Care, in a statement. “It is also perfectly appropriate that we are launching products in Colorado, one of our largest markets, and hope to use our experience and scale to bring it to life across the country.”
The Tyson 2.0 brand will begin selling 1-ounce flower bags of various varieties, including the popular “Maui Wowie”, in various potencies for $ 89.95. According to Cannabis Benchmarks, the average US cannabis price per ounce in November is $ 82. Tyson 2.0 plans to sell rolls and 3.5-gram cans of flowers in the coming months.
“He doesn’t just put his name on the product. We will not bring a product to market unless Mike approves of it, ”Tyson 2.0 CEO Adam Wilkes told CNBC. Tyson is involved in the research and development process, Wilkes added. “Mike can really pick the beers he prefers. Sour Diesel and The Toad are some of his favorite beers,” he said.
“My best strain is Sour Diesel,” Tyson said with a smile, explaining his goal of creating new and deeper relationships with his fans using cannabis. “It’s a powerful bond with the customer,” he said.
The boxing legend joins a long list of celebrities using their fame to promote cannabis or CBD lines.
The family of music legend and cannabis advocate Bob Marley has launched “Marley Natural” hemp line in 2016. Rapper and tycoon Jay-Z created “Monogram” cannabis in 2020. Actor and comedian Seth Rogen, known for his stoner comedies, began his career “Home plant” cannabis in 2019. Martha Stewart launches eponymous CBD brand in 2020 and promotes a line of wellness products for people and pets.
Tyson, 55, said he uses his line of cannabis for wellness as well, noting, “I’ve been using it for life.”
“If I don’t use it for a week or three days, something like that, I’m a completely different person. And I’m an unpleasant person, ”he said.