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Marvel’s “Shang-Chi” attacks $ 71.4 million at the opening of the national box office

Simu Liu plays Shang-Chi in Marvel’s “Shang-Chi and the Legend of the Two Rings.”

Disney

Disney and Marvel Studios “Shang-Chi and the Legend of the Ten Rings” grossed an estimated $ 71.4 million at the national box office this weekend.

It was the second highest opening for any film released during the pandemic and the highest of any film released during Labor Day weekend.

“Black Widow” currently holds the title for highest opening during the $ 80 million pandemic and the previous record holder for highest release over the holiday weekend was 2007’s “Halloween,” which took 26 , $ 3 million during his first three days in national theaters.

Internationally, “Shang-Chi” made another $ 56.2 million in ticket sales, bringing its estimated global total for Friday, Saturday and Sunday to $ 127.6 million. In particular, the film has not yet been approved for release in China.

“There’s no doubt that the massive riding of the Marvel brand has boosted the prospects of‘ Shang-Chi, ’” said Paul Dergarabedian, senior analyst at Comscore. “[And] a first-rate theatrical strategy perfectly served to arouse interest and excitement among the fans. “

“Shang-Chi” is the first Marvel film to be released only in theaters since the pandemic. “Black Widow,” which was released in July, debuted in theaters and at Disney + premier access on the same day.

Several studies have followed a similar release plan throughout the pandemic, opting to make the films available in theaters and on streaming services. This strategy was adopted at a time when the coronavirus vaccine was only available in the United States and the public was always on the lookout for a return to theaters.

It became clear, however, that the double release led to the cannibalization of theater ticket sales.

Ticket analysts predict a solid start to the film’s theatrical run, as it had the second-highest ticket sales in advance of any 2021 release, just behind “Black Widow,” according to Fandango data. .

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal owns Fandango.


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