If the goal was to get people to talk about Iceland, the new travel video is more than successful.
A video published yesterday by Inspired by Iceland, an Icelandic tourism marketing campaign, targets a video released in October by Mark Zuckerberg announcing Facebook’s name change to Meta. In that, Zuckerberg hype the so-called “metaverse”, a virtual world that “will be the successor to the mobile Internet.”
According to Zuckerberg, the defining quality of the metaverse is “a sense of presence … as if you are close to other people.”
Icelandic tourist authorities seem to think they have something better to offer.
In a new video, the Zuckerberg lookalike – complete with his Caesar haircut, minimalist clothing and hand gestures – introduces viewers to the Icelandic Universe, a place of “augmented reality without silly-looking headphones.”
“Today I want to talk about a revolutionary approach to how to connect our world without being supernatural,” the speaker looks at the camera calmly.
The video extols Iceland’s “totally immersive” experiences, such as its real rocks, real people, and the “sky you can see with your own eyes.”
Press material sent to reporters continues the parody, explaining that Icelandverse was created “after millions of years of development” and that “users can explore and navigate many different layers of immersive reality simply by visiting.”
Officials are also in business.
“The Icelandverse was built with the participation of experts from government, industry, nature and science, as well as several volcanoes,” said Sigridur Dogg Gudmundsdottir, head of Visit Iceland, in a press release video.