Amazon Prime Early Access Sale: What’s in Store
Expect the best deals on Amazon devices like the Kindle, Echo and Fire TV streamer, as well as private label clothing, according to Julie Rumhold, consumer analyst at DealNews.com.
Amazon has already stated that the 55-inch 4K Smart TV Fire with Alexa hands-free functionality will be 80% off, and some Echo devices will be 55% off.
Apart from Amazon’s own brands, other deals include half off on earbuds, speakers and headphones from Sony and Bose, select laptops from Dell and HP at 35% off, Solo Stove fire pits at 30% off, and 15% off on Peloton bikes.
Unlike July’s Prime Day, Amazon is offering more gift deals this month – more deals from established brands like Hasbro, Lego, Barbie and Sony, rather than home goods.
“They’re going to try and find all the big holiday gifts: home decor, brand name clothing, accessories and toys, toys, toys,” said Casey Runyan, managing editor at online discount marketplace Brad’s Deals.
“Summer Prime Day was very similar to toothpaste; it’s not the same as buying a great kitchen appliance or a hot toy,” Runyan added.
“Amazon Coat” from Chinese label Orolay has gone viral on social media.
New offers will appear every 30 minutes. When a deal is active, add the item to your cart immediately. According to Ramhold, some items sell out quickly.
However, to take advantage of Prime Day offers, you must be an Amazon Prime member.
You can sign up for a monthly membership or a 30-day free trial.
Rumhold warned that bargain hunters should be wary of the monthly promotion as it won’t run on Black Friday.
“By hosting this event in October, Amazon effectively assured that people would have to pay if they wanted to shop in November,” Ramhold said.
An annual Prime membership also has its perks, as the retail giant raised the price to $139 from $119 earlier this year.
Target, Walmart and other competitors start early sales
The best deals aren’t just available from Amazon; other big names are also launching their own holiday sales this month.
“Retailers of all categories are taking advantage of the fact that shoppers are in the deal market during this time to create their own events to move inventory and increase sales on Amazon,” said Rakuten retail and shopping expert Kristen Gall.
Here’s a look at some of the other sales going on right now.
- TargetDeal Days kicked off on October 6, with daily discounts across all categories including furniture, electronics, cosmetics, apparel, toys and sporting goods. Buyers can also take advantage of the retailer’s price match guarantee, which means purchases made between October 6 and December 24 may qualify for a price adjustment if the price target drops below before Christmas Eve.
- walmart is hosting a Rollback and More promotion from October 10 to 13, starting before and ending after the Amazon sale, and will include discounts on the best gifts and electronics, home goods, toys, and clothing.
- Macy The Fab Fall sale will last until October 10, with up to 60% off and additional cash bonuses for loyalty program members.
- If On October 11th and 12th, there is a two-day Deal Dash promotion with an additional 20% discount on discounted items.
- Bed, bath and morethere is a fall savings promotion: up to 50% off almost everything, plus an additional 20% on one item and a $15 discount on purchases over $50.
With sales kicking off earlier, retailers are hoping to lure shoppers in with deals well in advance of Black Friday and Cyber Monday as consumers become increasingly concerned about higher prices.
In fact, many consumers have already started buying holiday gifts, studies show, and according to a recent report from research firm Numerator, nearly one in three will make a purchase in this prime sale round.
Fears that prices will only rise have motivated more people, according to a separate report from the National Retail Federation. Approximately 44% of buyers said that it is better to buy gifts now, because they can rise in price before the end of the year.
To save as much as possible on your vacation, start tracking prices right now.
Rumhold recommends creating a wishlist and then using a price-tracking browser extension such as Camelcamelcamel or Keepa to keep track of price changes and receive price drop alerts for the items you want.
“Once you get an idea of how much they are currently charging, it will be much easier for you to tell if something is a really good deal,” Ramhold said.
It can also depend heavily on the type of item, Runyan added. “Deals vary a lot by category,” she said. “For electronics, 10% off is good; for clothing and accessories, the margin is much higher, so there are more opportunities for discounts.”
“For extra savings, use promo codes or digital coupons, and use a bonus credit card to earn extra points or cash back,” Gall said.