Here are the best deals

Amazon Prime Early Access Sale: What’s in Store

Expect the best deals on Amazon devices like the Kindle, Echo and Fire TV streamer, as well as private label clothing, according to Julie Rumhold, consumer analyst at

Amazon has already stated that the 55-inch 4K Smart TV Fire with Alexa hands-free functionality will be 80% off, and some Echo devices will be 55% off.

Apart from Amazon’s own brands, other deals include half off on earbuds, speakers and headphones from Sony and Bose, select laptops from Dell and HP at 35% off, Solo Stove fire pits at 30% off, and 15% off on Peloton bikes.

Unlike July’s Prime Day, Amazon is offering more gift deals this month – more deals from established brands like Hasbro, Lego, Barbie and Sony, rather than home goods.

“They’re going to try and find all the big holiday gifts: home decor, brand name clothing, accessories and toys, toys, toys,” said Casey Runyan, managing editor at online discount marketplace Brad’s Deals.

“Summer Prime Day was very similar to toothpaste; it’s not the same as buying a great kitchen appliance or a hot toy,” Runyan added.

Even The Amazon coat is back on sale with a 30% discount.

“Amazon Coat” from Chinese label Orolay has gone viral on social media.


New offers will appear every 30 minutes. When a deal is active, add the item to your cart immediately. According to Ramhold, some items sell out quickly.

However, to take advantage of Prime Day offers, you must be an Amazon Prime member.

You can sign up for a monthly membership or a 30-day free trial.

Rumhold warned that bargain hunters should be wary of the monthly promotion as it won’t run on Black Friday.

“By hosting this event in October, Amazon effectively assured that people would have to pay if they wanted to shop in November,” Ramhold said.

An annual Prime membership also has its perks, as the retail giant raised the price to $139 from $119 earlier this year.

Target, Walmart and other competitors start early sales

Inflation impacts holiday gift budget

With sales kicking off earlier, retailers are hoping to lure shoppers in with deals well in advance of Black Friday and Cyber ​​Monday as consumers become increasingly concerned about higher prices.

In fact, many consumers have already started buying holiday gifts, studies show, and according to a recent report from research firm Numerator, nearly one in three will make a purchase in this prime sale round.

Fears that prices will only rise have motivated more people, according to a separate report from the National Retail Federation. Approximately 44% of buyers said that it is better to buy gifts now, because they can rise in price before the end of the year.

How to get the best deals on holiday gifts

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