2024 Chevrolet Trucks ASSET
DETROIT – General Motors Wednesday unveiled a new version of its Chevrolet Trax – the brand’s entry-level crossover – with new technology and more aggressive styling, and at a lower price than the current car.
The compact is key to attracting and retaining cost-conscious buyers for the Detroit automaker as interest rates rise and new car prices continue to break records. The Trax is also acting as a so-called “transition vehicle” for consumers to upgrade to the brand’s larger and more expensive crossovers and SUVs, executives said.
“This is a great opportunity for us with people in the lower end of the market,” Chevrolet Vice President Scott Bell said during a media briefing. “This is a car that, as we quote, has everything you need and nothing you don’t.”
The 2024 Trax will have a starting price of $21,495 for the LT trim, $1,400 less than the current model. The highest starting price will be $24,995 with optional trims in between. The only Chevrolet car less expensive than the Trax is the much smaller Spark hatchback, which starts at $15,000. All prices include mandatory target fees.
The upgraded Trax is expected to go on sale next spring. It will be built at the GM plant in South Korea, where the current model is made.
The car will be powered by a turbocharged 1.2-liter three-cylinder engine that GM estimates is 137 horsepower and 162 lb-ft of torque. Standard and optional features on the updated Trax include larger control and information screens, wireless Android Auto and Apple CarPlay, active noise cancellation, automatic emergency braking, blind spot monitoring and adaptive cruise control.
The 2024 Trax features styling that debuted on the midsize 2019 Chevrolet Blazer and reappeared on the Chevy Trailblazer, another compact crossover. The Trax is longer, lower and wider than the current model, which is more in line with the more expensive Trailblazer.
Executives expect the redesigned Trax to help increase market share by more than 10% in the small crossover segment. Chevrolet expects the redesigned Trax to be the third best-selling vehicle in the brand’s lineup behind the Silverado full-size pickup truck and the Equinox compact crossover. These cars typically sell hundreds of thousands of units a year.
“We’re forecasting significant growth here,” said Steve Majoros, vice president of marketing for Chevrolet. “There are still a lot of people who want a car of this size, proportions and price.”
GM didn’t announce any electric or hybrid models on Wednesday, despite the company’s plan to offer all-electric vehicles by 2035.