GM to close reserves on electric Hummer EV after it exceeds 90,000 units
Production is now set to begin at the former Detroit-Hamtramck assembly plant, less than two years after GM announced a massive $2.2 billion investment to completely renovate the facility to produce a variety of all-electric trucks and SUVs.
Photo by Jeffrey Sauger for General Motors
DETROIT. General Motors will close reservations for its GMC Hummer electric pickup truck and upcoming GMC Hummer SUV after more than 90,000 vehicles were reserved, the company said Wednesday.
Closing reservations is a way for the automaker to try to fill the current list of reserved cars, which extends until at least 2024. The number of reservations is notable due to the car’s starting prices, which range from roughly $85,000 to $111,000. .
GM said it plans to close bookings for both vehicles starting Thursday. Anyone who wants to reserve one of the electric trucks must do so by the end of Wednesday.
GM has been slowly ramping up production of the Hummer EV pickup since the start of this year. As of the end of June, the company has sold less than 400 vehicles. The SUV version is expected to start reaching dealers and customers in early 2023.
2024 GMC Hummer EV SUV and 2022 GMC Hummer EV SUV, or SUT.
Duncan Aldred, global head of GMC, said production of the SUV must be faster than production of the pickup truck, which was the first consumer vehicle to feature next-generation GM Ultium batteries and a vehicle platform.
“We knew it would be a slow climb. But next year, if you look at the calendar year, I think you’ll see a normalized year,” he told CNBC last week at the Detroit Auto Show. “When we build an SUV, it has to start right away… Next year will be an important year for Hummer EV, both truck and SUV.”
GM’s decision follows Ford Motor ending reservations for its F-150 Lightning electric pickup after it sold about 200,000 units. It also closed orders for the Mustang Mach-E electric crossover, but those banks have since reopened.