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GM bets on electric Equinox to start ‘mass adoption’ of electric vehicles

2024 Chevrolet Equinox EV 3LT

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DETROIT. General Motors’ second chance to establish itself as the mass market leader in all-electric vehicles is expected to come next year with the introduction of the Chevrolet Equinox EV.

The all-electric crossover is slated to go on sale in the U.S. next fall for around $30,000, a price level many automakers have failed to reach as the cost of producing electric vehicles and the batteries needed to power them continues to rise. get up.

GM executives expect the 2024 Equinox electric vehicle, officially unveiled Thursday, to be a big seller for the Detroit automaker as it transitions to an exclusive electric and truck offering by 2035.

“We think this is our big opportunity to start really mass adoption, and we have that anticipation with a price; the volume we expect to do,” said Scott Bell, global vice president of Chevrolet, during a media briefing. . “This is a game changer for us and for the industry.”

Bell said production of Equinox electric vehicles at GM’s Ramos Arizpe plant in Mexico will gradually increase in the coming years. The Equinox EV is expected to join electric versions of the Silverado pickup, the Blazer SUV, and the less expensive and smaller Bolt EV and EUV models for Chevrolet.

GM CEO Mary Barra said last year that the Detroit automaker could “absolutely” catch up with industry leader Tesla in U.S. electric vehicle sales by 2025. These plans include more than 1 million units of EV production capacity in China and North America by then.

Selling price?

The expected starting price of the Equinox EV is approximately $30,000, according to Cox Automotive, which is less than half the average electric vehicle selling price of over $66,000. The price also puts the Equinox in line with gas-powered compact crossovers/SUVs, with a median price of $35,300, according to the automotive forecasting and research company.

“The electric Equinox is important to GM because it’s a high-volume model in the industry’s most popular segment,” said Michelle Krebs, executive analyst at Cox. “We know from our research that the price of EVs is the #1 barrier to EV adoption as range and charging infrastructure shrink.

“Affordable electric vehicles are critical to the spread of electric vehicles.”

2024 Chevrolet Equinox EV 3LT

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2024 Chevrolet Equinox EV 1LT

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Equinox EV

2024 Chevrolet Equinox EV 1LT

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The Equinox EV will have better performance than its gas-powered namesake but is inferior to the performance of the Blazer EV, which starts at $45,000 and offers up to 557 horsepower and 648 lb-ft of torque.

The interiors of the EVs are also similar, including the 17.7-inch infotainment touchscreen that’s standard on the Blazer and optional on the Equinox.

GM Unveils Electric 2024 Chevrolet Blazer EV

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