On Tuesday, Ferrari unveiled its new Purosangue, the 75-year-old sports car maker’s first-ever four-door production car.
The Purosangue looks like an SUV similar to other luxury sport utility vehicles from brands like Porsche and Maserati. But despite its size, shape and high seating position, the company insists that the Purosangue – which means “thoroughbred” in Italian – is a sports car designed from the ground up like a real Ferrari.
The Purosangue may not have the traditional Ferrari shape, but it will sound like a Ferrari. The new model is powered by a 715-horsepower 6.5-liter V-12 engine that sits behind the front axle rather than above it like most SUVs and crossovers.
Ferrari said the rear-mounted Purosangue’s engine and gearbox distribution almost evenly distributes the car’s weight between the four wheels, improving handling.
While Ferrari is best known for its two-seat sports cars, the company has been producing four-seat models since the early 1960s and all-wheel drive models since the introduction of the FF coupe in 2011. But even Ferrari admits that Purosangue is pushing the legendary brand forward into new territory.
The Purosangue will start at €390,000 in Italy, Ferrari said, making it the company’s second most expensive production model after the €440,000 SF90 hybrid sports car.
Deliveries will start in the second quarter of 2023 in Europe, in the third quarter in the US and by the end of next year in other global markets, the automaker said.
Despite the high starting price, the Purosangue is likely to be popular with wealthy Ferrari customers.
Porsche’s two rival SUVs, the Cayenne and Macan, together accounted for about 55% of Porsche production in 2021. But Ferrari won’t let the Purosangue become that popular: The company plans to limit Purosangue production to no more than 20%. of its total annual production, or only about 3,000 units per year.