Dodge is trying to move its muscle car fans from a V-8 engine to an electric car
Tim Kuniskis, CEO of Dodge Brand, Stellantis, unveils the Dodge Charger Daytona SRT Concept all-electric muscle car at the worldwide show during Dodge Speed Week at the M1 Concourse on August 17, 2022 in Pontiac, Michigan.
Bill Pugliano | Getty Images
Ever since the Dodge Charger was reintroduced in 2006, Dodge has built a reputation for building muscle cars with big engines and flashy paint.
But the company plans to discontinue the Challenger and Charger gasoline engines, as well as the V-8 Hemi engines that power some of its most popular versions.
Dodge’s recently unveiled all-electric Dodge Charger Daytona SRT concept is an attempt to maintain a muscle car identity in an era when it’s getting harder to sell a gas-guzzling sports car.
In fact, selling a car is becoming increasingly difficult. SUVs and trucks are taking over the American automotive market. RBC Capital estimates that Dodge Jeep and Ram sub-brands account for 50% of parent company Stellantis’ profits.
Meanwhile, many fans of powerful but voracious Dodge muscle cars are resigning themselves to the clear end of an era.
Watch the video to find out more.
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