Tom Holland plays Peter Parker in the Marvel movie Spider-Man: No Way Home.
When the clock showed midnight on November 29, tickets for Spider-Man: No Way Home went on sale. Minutes later, local movie ticket sites began to crumble as moviegoers rushed to look for places to watch one of the most anticipated films of the year.
This is something that the box office hasn’t seen since the pandemic began, and a sign that the cinema industry has a “bright future” with the right releases, experts say.
The pandemic has hit cinemas, crushed demand and nearly bankrupted some of the industry’s largest exhibitors. The box office has been recovering slowly, but robust growth over the past six months has given confidence in a possible recovery.
Soon, the latest part of the Marvel Cinematic Universe, co-produced by Disney and Sony, sparked even more optimism. Ticketing sites such as Atom Tickets, Fandango, and MovieTickets.com, as well as movie theater sites such as AMC, Cinemark, and Regal, have seen a surge in ticket demand, with the result that many people crash or put visitors into online sentries. – queues.
“There are several levels of intense fan demand when it comes to pre-sales at the box office, and this film clearly shows that it ranks high among several others,” said Sean Robbins, Principal Analyst at BoxOffice.com. “For those who have questioned the overall appeal of the theater experience over the past two years, we look at this enthusiasm for Spider-Man as a major tipping point in the box office recovery and a sign of a brighter future.”
This kind of zeal hasn’t been seen at the box office since 2019, when promo tickets for movies such as Avengers Endgame and Star Wars: Skywalker Rise went on sale.
Movie theater chains have been eagerly awaiting the debut of Spider-Man: No Way Home, and some have even created additional incentives for moviegoers to buy tickets to the premiere.
AMC partners with Sony Pictures to offer 86,000 non-fungible tokens (NFT) members of its AMC Stubs Premiere, AMC Stubs A-List and AMC Investor Connect, who have pre-booked tickets for the opening of Spider-Man: No Way Home on December 16.
Box office analysts were already optimistic that the latest Spider-Man movie could surpass $ 100 million during its December debut, but such high demand for tickets is even more encouraging for the film’s opening.
Tom Holland’s previous solo Spider-Man films have sold $ 117 million in 2017 and $ 92 million in 2019, according to Comscore.
“It would be fitting that a Spider-Man movie could potentially be the first release in the era of a pandemic to break the $ 100 million mark in the first weekend,” said Paul Dergarabedian, senior media analyst at Comscore, noting that Sam’s film Raimi’s 2002 Spider-Man “was the first film in cinematic history to gross over $ 100 million at the box office.
“Unsurprisingly, No Way Home pre-sales are essentially disrupting the internet as excited fans scream to be the first in the virtual queue to pick up movie tickets.”
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal owns Fandango.