Ben Platt stars in Dear Evan Hansen.
“Dear Evan Hansen” Universal failed to attract even the most ardent fans of the Broadway musical, grossing about $ 7.5 million in its first weekend.
Despite the negative reviews, the film fell short of expectations, which had been predicted that the adaptation would generate $ 10 million in ticket sales during Friday, Saturday and Sunday.
“This is an embarrassing misfire for a film that the audiences just didn’t like, except for the most dedicated fans of theatrical production,” said Sean Robbins, chief analyst at Boxoffice.com. “Musicals at the commercial level are hits and gaps when it comes to cinema, and the performance of this film in particular may give us more insight into what kind of escapism moviegoers are not looking for in the near future when they come back to theaters. “.
With profitability likely to decline in the next few weeks, Dear Evan Hansen will struggle to recoup its $ 28 million production budget and additional marketing costs.
This will be a modest loss over Universal’s latest musical, Cats, which sold just $ 6.5 million in late 2019 and ultimately lost the studio a significant chunk of its $ 100 million budget.
Warner Brazzers. ‘ “In The Heights” also struggled to attract audiences when it debuted in June, grossing just $ 11.5 million in its first weekend and just under $ 45 million in total circulation, despite rave reviews.
To be sure, the Tony-winning adaptation of Lin-Manuel Miranda’s Broadway show was also released on HBO Max at the same time it was available in theaters, which likely contributed to its lackluster box office.
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal distributed Dear Evan Hansen.