Crackdown on Netflix Password Sharing Begins in Four Countries

The Netflix login page displayed on a laptop screen and the Netflix logo displayed on a phone screen are seen in this illustration taken in Krakow, Poland on January 2, 2023.

Jakub Pozhitsky | Nurfoto | Getty Images

Netflix on Wednesday laid out his long-awaited recommendations for password sharing, starting with users in Canada, New Zealand, Portugal and Spain, the latest step in the company’s crackdown on telegraph.

the streaming company said users in these countries will be prompted to set a “primary location” for their Netflix accounts and will be allowed to use two “secondary accounts” for users who do not live in that household. In addition, the company will charge a monthly fee for each additional user: CAD 7.99 in Canada, NZ$ 7.99 in New Zealand, EUR 3.99 in Portugal and EUR 5.99 in Spain.

“Today, more than 100 million households have shared accounts, impacting our ability to invest in great new TV shows and movies,” said Chengyi Long, director of innovation at the company.

Netflix is ​​testing its password sharing restrictions outside the US before introducing them domestically in March. The price in Canada can predict how much it ends up being charged when a program debuts in the US.

The changes announced on Wednesday will go into effect immediately, along with a new Manage Access and Devices page that will allow users to control who has access to their accounts.

If an account has more allowed profiles, the user will be able to transfer the excess profiles to the new account and save additional fees. Transferred profiles will retain all of their personalized recommendations and browsing history from the original account.

Netflix said it plans to review and refine the new account management page based on user feedback.

The user guide comes after the streamer reported a sharp increase in fourth-quarter subscribers and announced that former CEO Reed Hastings is stepping down.

The company announced last fall that it would limit password sharing due to slower subscriber growth in the US and Canada region.

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