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Champagne sales rise to levels seen before the Covid pandemic

GP: You can see different bottles of champagne on the store shelf.

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Pull these plugs out.

Champagne sales are back to where they were before the Covid pandemic thwarted sales and kept people away from celebrations.

According to the General Syndicate of Champagne Winemakers, the gradual opening of global champagne markets is expected to increase sales to about 305 million bottles worldwide in 2021.

People are ready to have fun again after spending many months apart.

“If I have to guess, I think consumers are ready to enjoy even the little things in life,” said Natalie Pavlatos, spokeswoman for the Champagne Bureau, USA.

In 2020, the region saw an 18% decline from the previous year, reaching $ 4.8 billion and exported 244 million bottles. according to the data compiled by Comite Champagne, a trade association representing champagne producers and houses.

The sector, which remains France’s second-largest export industry after aeronautics, had a turnover of about $ 980 million in losses. The last time a similar volume of shipments in the region was in 2017 – 307 million bottles.

The full picture of champagne sales this year will only emerge after the holidays, from Thanksgiving to New Years Eve, Pavlatos said. But, she added, the Bureau of Champagne is hearing that manufacturers are tracking sales that are well above last year’s level. In some places, she said, they are outstripping the pace of development before the pandemic.

“So we might actually see not only a return to normal, but even better performance than in 2019,” Pavlatos said.

In 2019, champagne houses shipped 297.6 million bottles worldwide, of which the lion’s share was destined for the United States and was valued at more than $ 753 million.

Bottles of Champagne Rene Jeffrey’s Rosé de Saignée Premier Cru Brut Champagne is aged in the cellars of a boutique family winery.

David Silverman | Getty Images News | Getty Images

London-based IWSR Drinks Market Analysis is also tracking champagne sales growth in 2021.

“This category fell nearly 18% last year after dropping 2% in 2019,” an IWSR analyst said citing the group’s data. Analysis of the beverage market numbers.

The group expects global champagne production to grow by about 4% this year, as well as similar annual growth to 2025.

The US champagne market is expected to perform similarly.


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