Biden’s Electric Hummer Test Drive Helps Increase Bookings

US President Joe Biden gestures after driving a Hummer electric car during a trip to General Motors Factory ZERO’s electric vehicle assembly plant in Detroit, Michigan on November 17, 2021.

Jonathan Ernst | Reuters

DETROIT. President Joe Biden’s visit last week to the General Motors plant that makes the GMC Hummer electric pickup truck sparked a marked increase in reservations for the truck, the automaker said Tuesday.

Duncan Aldred, GMC’s global head, said car bookings had increased sevenfold from the average day as traffic to the brand’s website increased by about 230%. He said the event resulted in the most bookings for a Hummer this month, including an SUV version, except when the cars made their own debut.

“It just goes to show that customer intrigue, interest and willingness to buy remains very high,” Aldred told reporters during a briefing on Tuesday.

Aldred declined to name a specific number of bookings that require a $ 100 refundable deposit. He said the automaker has over 125,000 “hand assemblers” who have requested information about the car on its website. He expects to turn “most of them” into buyers.

Biden’s visit on Wednesday included a tour of the plant, as well as a trip by the commander in chief in a truck with GM CEO Mary Barra outside the plant. Biden also made several supportive comments, promoting the car during a performance at the facility, including calling it a “damn cool car.”

Aldred confirmed on Tuesday that GM plans to begin shipping a special Edition 1 model, valued at around $ 113,000, by mid-December. That timeline means the Detroit-based automaker will ensure that the new flagship truck is delivered on time from its October 2020 presentation.

President Joe Biden speaks during a visit to the General Motors Factory ZERO electric vehicle assembly plant on Wednesday, November 17, 2021 in Detroit.

Evan Vucci | AP

“This is truly the culmination of what has been an amazing two-year journey. This is the fastest program that General Motors has ever implemented, ”said Aldred. “This is not only a monumental effort, but considering that this is not any kind of vehicle, this is the world’s first super truck, it is quite an amazing feat.”

But the cars will have slightly less electric range than originally anticipated at 329 miles, down 6% from about 350 miles.

Aldred cited the number of features in the “Edition 1” models as reasons for the lower range. He referred to less equipped versions of the car with increased range in the coming years.

Last week’s event at GM Factory Zero focused on promoting the bipartisan Infrastructure and Jobs Investment Act and Biden’s Recovery Efficiency Act, which includes tax breaks of up to $ 12,500 per vehicle to stimulate consumer demand for electric vehicles. …

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