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Bentley Records Record 2021 Sales For Second Year In A Row

The Bentley PHEV Mulliner is on display during the 19th Shanghai International Auto Show, also known as Auto Shanghai 2021, at the National Exhibition and Convention Center (Shanghai) on April 23, 2021 in Shanghai, China.

Zhe Ji | Getty Images

Bentley Motors sold a record number of its luxury sedans and SUVs last year as much of the mainstream auto industry struggled with supply chain problems, the 102-year-old automaker said Thursday.

The Volkswagen-owned company reported sales of 14,659 vehicles last year, up 31% from the company’s previous record of 11,206 vehicles and SUVs in 2020.

Bentley attributed the sales success to new models, including hybrids, as well as the Beyond 100 business plan, which includes converting the renowned automaker to an all-electric model by 2030.

“2021 was another year of unpredictability, although I am pleased to be able to confirm that we have overcome major hurdles and achieved a breakthrough in our sales,” Bentley CEO Adrian Hallmark said in a statement. “This is our second record year of sales in recent years and is a positive sign of our brand strength, manufacturing excellence, strong global demand and a reaffirmation of our strategic priorities.”

Sales in the Americas grew 39% and remained Bentley’s market leader in 2021, while sales in China increased 40%. Sales in other markets such as Europe, Asia Pacific (excluding China) and the Middle East also increased.

Bentley sells some of the world’s rarest and most expensive cars. Its entry-level SUV, the Bentayga, starts at $ 180,000, while its exclusive body models, such as the Mulliner Bacalar, sell for $ 2 million.

Bentley’s record sales came at a time when much of the global auto industry was struggling with supply chain problems. In particular, there is a constant shortage of semiconductor chips.


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