Ford Motor Co. Showcases the new 2021 Ford F-150 pickup truck at the Rouge Complex in Dearborn, Michigan on September 17, 2020.
Rebecca Cook | Reuters
DETROIT – The Ford Motor F-Series pickup truck will remain America’s best-selling vehicle for the 40th consecutive year in 2021 and the industry’s best-selling truck for the 45th consecutive year, the company said Thursday.
Although the pickup, which includes the Model F-150 and other larger siblings, has led sales in the US for decades, the retention of names this year has been particularly noticeable given the continued shortage of semiconductor chips, which has led to production cuts across the industry.
Ford has prioritized production of the F-Series in all of its factories this year due to a shortage of parts, and has only had to close its pickup factories in relatively short periods of time compared to months at other factories.
The chip shortage could cause General Motors’ Chevrolet Silverado to lose its longtime second-best-selling Ram pickup from Stellantis this year. For the first three quarters, sales of Ram’s full-size pickup trucks totaled 434,772, compared with roughly 407,000 for the Silverado.
GM spokesman Jim Kane downplayed the rating on the nameplate but said the Detroit-based automaker remains “very well positioned to remain the best-selling full-size pickup truck for the seventh consecutive year.”
Unlike Ford and Stellantis, GM has two full-size pickups. He sells the more expensive GMC Sierra alongside the Chevy Silverado. Cumulative sales of both pickups in the third quarter outnumbered its competitors.
Both GM and Stellantis report their sales quarterly, while Ford reports monthly.
Ford sold 663,508 F-Series trucks in November, down 7% from a year earlier. This includes 534,831 units in the first three quarters of the year, giving the company a tangible advantage over its Detroit-based competitors.
Ford on Thursday confirmed its F Series results with November sales that rose 5.9% from a year earlier to 158,793 vehicles.
Ford, based on private industry data, said it is the only major US automaker to see growth in November over last year. It also states that it is the country’s top-selling carmaker for the third straight month, for the first time since 1974 that it managed to reach that lane.