$115,000 Jeep Wrangler SUV Becomes Most Expensive Ever
Rubicon 20th Anniversary Level II by American Expedition Vehicles (AEV) for 2023 Jeep Wrangler Rubicon 392
Jeep
CHICAGO. On Thursday, Jeep unveiled its most expensive Wrangler SUV, worth over $115,000.
The limited edition car is a 2023 Wrangler Rubicon 392 20th Anniversary with heavy duty off-road parts custom built from higher quality American expedition vehicles.
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Only 150 AEVs will be produced as part of a larger collection celebrating the 20th anniversary of the popular Wrangler Rubicon. Automakers such as stellantisJeep’s parent company has recently been testing its pricing policy on high-end models and special editions.
“Of course we’re testing another level, but the aftermarket is doing it now,” Jim Morrison, senior vice president and head of the Jeep brand in North America, told CNBC during an interview at the Chicago Auto Show. “Opportunity is the king of Wrangler and we see it happening a lot more often and we’re excited to be a part of it.”
2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Level II release with American expedition vehicles (left) and 2023 Wrangler Rubicon 392 20th Anniversary release at the 2023 Chicago Auto Show.
Michael Wayland/CNBC
Jeep owners, more than anyone else in the automotive industry, are known for adding a huge amount of accessories and spare parts to their SUVs.
The new car is equipped with a V8 engine with a capacity of 470 hp.
Off-road parts include 37-inch tires and special AEV headlights, bumpers, skip plates, shock absorbers and other equipment for climbing rocks and other rough terrain.
Record price tag of $115,668 for a Jeep-AEV. The 2023 Wrangler Rubicon 392 20th Anniversary starts at $94,485 without additional off-road capability. The plug-in hybrid electric version of the 20th Anniversary Wrangler Rubicon SUV starts at $71,380. All prices include mandatory fees for logistics and delivery.
All cars have special styling and badges to celebrate the 20th anniversary of the Rubicon models, named after the famous California track. They also include a new seven-slot grille, lockable wheels, an 83-piece tool kit, and other features.
Orders for the vehicles will begin later this month, Jeep said. They are expected to arrive at Jeep dealerships in the second quarter.
The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Level II Edition with American Expeditionary Vehicles (AEV) was unveiled on February 9, 2023 at the Chicago Auto Show.
Michael Wayland/CNBC
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